About us
Hi!  We are Superior Travel, run by real people with a real passion for travel - not just another faceless Internet Travel Business ......

Superior Travel is an Independent Travel Company run by real people whose passion in life is travel and whose expertise is helping others do the same.

Share the excitement of booking your well earned and long awaited holiday and benefit from the knowledge and passion of a real person who genuinely cares about your travel arrangements. We promise you won’t get the same experience when you book your travel plans online.

In the past, just like you, we have been frustrated trying to find and book holidays on the web. So we decided to make this website crystal clear, easy to use and best of all one that offers you over 150 live availability deals that cannot be found anywhere else on the Internet. Our Superior Deals are updated daily and can be booked by calling us on FREE Call 0800 130 3137. We are open 8am till 10pm every day including weekends!  

How many times have you surfed the web looking for your perfect holiday, and after days, weeks, and sometimes months of trawling, when it comes to pressing the ‘book’ button and making the final purchase you feel uneasy. Are you really getting such a good deal? Is your chosen accommodation exactly what is shown in the picture and will it live up to the description? Will the travel company deliver? Who are they? Where are they based? What experience will you have if you have to call them for any reason before or during your trip? Are they sitting in a call centre in a far off place or are they local? Will they call you back if you need them? Are they a real company who cares and who knows its stuff?

Let us tell you who we are ......

Superior Travel is based in Pontyclun, South Wales, UK. Our Superior Travel Office is open 9am till 5pm weekdays and 9am till 1pm on Saturdays. Our local Teletext and Website Reservation Lines are open 8am till 10pm every day, including weekends! And our Customer Relations Team is available 9am till 8pm weekdays and 9am till 2pm at weekends. Outside of these hours a fully manned answer machine service is offered, where any emergency queries will be returned without delay.  

About Us

We don’t hide behind expensive phone numbers with a ‘press one’ for this and ‘press nine’ for that. Life is too short. Our Reservations Staff and Customer Relations Team are here to be contacted and your call will be answered in beautiful South Wales by a human being who is always more than happy to help.

Find us on Digital Teletext Regional Departures or on Superior Regional Deals, Page 277.

Follow us on Twitter and Facebook.

Sign up for our Weekly ‘Superior Sneak Peak Newsletter’ packed with the very latest Superior Deals.  

Let us tell you what we do ......

Superior Travelshop is proud not to sell anything and everything. For this reason, we don’t offer search engines on our websites. Instead, we hand pick the very best holidays, cruises and travel experiences, making sure you get the very best deal around. Superior Travel works closely with all of the major Tour Operators such as Thomson, First Choice, Cosmos, Thomas Cook, Kuoni, Balkan, and so many more to mention. We have partnership agreements with all of UK’s leading Cruise Lines, such as Royal Caribbean, Celebrity, Fred Olsen, Holland America, P&O and so on. And being totally independent, we also have the flexibility to work with all of the UK’s Low-Cost, No-Frills, Charter and Scheduled Airlines and foremost Bed Banks and Hotel Suppliers.  

For years on Teletext (Now known as Holidays TV) and more recently online, we have presented our customers with the very best deals available at unbeatable prices. And for years these customer’s keep coming back for more.  

For your protection ......

You can also rest assured that your holiday will be fully protected through our ABTA and ATOL bonding. Our ATOL membership protects all customers booking a holiday with flights, whilst our ABTA bonding recognises the high standard of service we provide on accommodation only holidays.

Our holiday packages involving flights are ATOL protected by the Civil Aviation Authority. Our ATOL licence number is 5360. Please see our booking conditions for more information. 

The ATOL system protects you from losing money or being stranded abroad if our company should cease trading. However, if you were to book flights with other companies you may not have ATOL protection. 

For more information, please see the ATOL website www.atol.org.uk

All members of ABTA adhere to a code of conduct designed to protect their customers. This includes providing you with a high standard of service, fair terms of trading and clear and accurate information about passports, visas, health requirements, and details of alterations to your holiday. It also ensures you are protected if our company should cease trading, or other things go wrong. This includes making arrangements to bring you home if you are stranded abroad. ABTA also ensures that if you have a complaint that you feel cannot be resolved directly with us, you will be offered the option of low-cost completely impartial arbitration. 

Our ABTA number is L6489.

For more information please visit the ABTA website www.abta.com

We are also full members:​

Advantage - Specialists in Travel; the UK’s largest group of Independent Travel Agents.

ACE - Association of Cruise Experts.

For more information please visit the ACE website www.cruiseexperts.org

And finally ......

Remember, Superior Travel is no ordinary Travel Agent. We don’t do searches for anywhere and everywhere. We don’t need to. You only need to look at the 150 plus live availability deals offered here to see we have already done the leg-work. Simply choose one of our fantastic Superior Deals, share the excitement of booking it with one of our Superior Travel Team, then sit back and relax until it’s time to start packing!

We look forward to chatting to you and helping with your future travel plans soon!

Susan Sontag
CF72 9ED
Call Us FREE
0333 121 7003